A type of marketing, called psychological marketing

A type of marketing, called psychological marketing, is an important aspect of the strategic marketing plan for your business. At first, psychological marketing may sound strange, or even dishonest - as though you are trying to trick someone into buying your product or using your services. True psychological marketing is nothing that sinister. It focuses on understanding how and why people make the MBT Chapa,product choices that they do, as well as taking into account social and environmental variables that affect people's choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.

Studying your Customers

We have all been exposed to psychological marketing techniques, whether we realize it or not. For example, food and snack companies understand that consumers are more receptive to food, particularly quick, on-the-go types of easy to access food, when people are hungry. Thus, they often schedule television and radio commercials for snacks in the later afternoon - which is a prime snacking time for MBT Changa Cork, most people, between lunch and dinner. Most Internet based companies won't be advertising on the television or radio, but there are still psychological aspects of customers and consumer habits that will help you form an integrated strategic marketing plan.

Consumer Psychology

To get started with this portion of your strategic marketing plan, there are a few key points to keep in mind when trying to better understand your customers:

- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products)

- The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)

- The behavior of consumers while shopping or making other marketing decisions

- Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome

- Understanding differences in consumers related to age, values, attitudes and lifestyles