Wednesday, April 27, 2011

If you have been putting off doing your promotion plan

If you have been putting off doing your promotion plan, here are some ideas to get you started.

7 Affordable Things You Can Do to Jump-start Your Promotion Plan

1. In 25 words or less, identify and describe the number one thing you want your prospects to know about what Kids' Nike Shox,you do and how it will be of benefit to them.

2. Come up with a unique sales proposition that is clear, concise and compelling.

3. Call or e-mail everyone you know and bring them up-to-date on what you are doing! Leave no family member, friend, colleague, or customer in the dark.

4. Put together an inventory of 5 to 10 well-written articles, reports, or tips sheets, authored by you, each of which addresses a specific solution to your target market's challenge. Aim to inform and educate, rather than sell.

5. Build your 30-mile sphere of influence list. Record the name, contact person, address, email, phone number, and website of every business, organization, and media outlet that would be beneficial to your promotion plan.

6. Join a professional business networking organization, and go to the meetings.

7. My favorite: Have lots of one-on-one breakfasts throughout the year. As Jim McCraigh says, "Breakfast means business."

One of the most significant things you can do for your business success is develop a promotion plan. A promotion plan covers all phases of communication between you and your potential customers. It is Nike Shox Rival, especially useful when you are rolling out a new product, establishing or changing your company image, or want to promote special services or events. A promotion plan can do many things for you, including positioning you as an expert and leader in your industry, cultivating new markets, and enhancing your reputation.

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