Although most can easily understand examples

Although most can easily understand examples where time and economic benefits are measurable, you also have to keep in mind that noneconomic benefits can be important, too. When Estee Lauder formulated the Clinique line of cosmetics and toiletries, it provided hypoallergenic relief for those Burberry Sunglasses, who wanted a better appearance and less discomfort from using common beauty products.

These benefits can also extend to aesthetics. Realizing that many of its most loyal end users were graphic designers, Apple Computer began to offer more stylish designs and colors for its Macs. Sales quickly increased for the company as a result of these more physically attractive machines.

Notice that some of these value benefits, like faster time to market, would be obvious from talking to almost any customer. Other benefits, like having a temporary office in bookstores, would probably not have been identified by talking to customers. Because of the relative invisibility of many potential value benefits, traditional market research and market analysis methods will be insufficient to find the best value benefits to add.

That's another reason why you should keep an open mind for now as you develop hypotheses about types of values to add. Trial and error on a limited, inexpensive scale will usually turn out to be Ray Ban Sunglasses,critical to your identification of the new value benefits that you should offer. Until you have promising ideas, though, you cannot begin any experiments to test it. You do need to expand the variety of your sources of ideas. This is a numbers game, and all perspectives help.

Several methods are helpful for perceiving what is a blank to current customers. First, begin with direct observation. Simply watch how customers and potential customers (and on through to the end user) use your product or services. You will be amazed at all of the awkward ways that they have to go about making your offerings useful to them.