A relationship isn't based on one date and a marketing relationship isn't built on one contact between you Roberto Cavalli Sunglasses,and your customer. It also works at the other end of the spectrum: a relationship won't be sustained without any contact and a business relationship will fall by the wayside if a client is ignored.
Keep in mind that the bulk of your future sales come from your current customers. Once you've made a sale, because your customers know, like and trust you, they are more likely to buy from you a second time. When you ignore customers you already have a relationship with, it's like throwing money out the window.
Once a prospect has made the commitment to become your customer, they want to stay with you and they want to continue purchasing from you. Remember, people dislike change.
As well, since these people already know, like and trust you, you actually experience the least amount of resistance from these people in terms of sales. These are the easiest and least expensive people to sell your products and services to.
I'm sure you've heard that it costs at least five times as much to generate a sale from a prospect as it does to generate a sale from a current customer! So why don't more small business owners spend the time making their customers feel special and Ferragamo Sunglasses, nurturing the relationship and connection between them?
Another marketing and business truism is that you don't get rich by constantly finding "new" customers - you get rich by generating unlimited repeat sales from a growing list of existing customers.
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