Here are a few things to consider when you’re upgrading your website

Here are a few things to consider when you’re upgrading your website:

Fonts. If the body copy on your site is rendering in Times New Roman, you may want to consider switching to Verdana or Arial, which are sans serif fonts that provide better readability on the Web. And if you want your site to be taken seriously, you may want to avoid using Comic Sans. Make sure you consider your audience when you’re choosing your fonts. If you have customers who are older, for example, they may want an easily readable font as well as a larger font size.

Background color. Although dark-colored backgrounds can be used effectively, you may want to consider colors that aren’t too “off the wall” for your customer base. When in doubt, a white background is always a good choice.

Pictures and logos. When it comes to images, it’s important to consider size, quality, and relevance. It’s helpful to compress your images so that they look good while your site is loading (fast, hopefully). Web pictures that are processed with older image software may look grainy or a bit odd on newer monitors. In addition, you’ll want to make sure that the subject of each picture isn’t too “retro.” As far as your logo, check to see that you’re using the latest and greatest version.