Company information. Are your phone number and copyright information up-to-date?

Company information. Are your phone number and copyright information up-to-date? Have you added a new fax line recently? Is your site using any slang or buzzwords that may not be current? Are there any new terms or product descriptions that you need to add to be relevant to your customers? Are you selling additional products or services since you last updated your website?

Social media icons. If you have a presence in social media—such as on Facebook or Twitter—make sure that you place the related icon on your site and link to your profile. If you’re not yet participating in the social space, you might want to consider tapping into this opportunity to connect with your customers and prospects online.

One of the greatest benefits of a frequently updated website is that it encourages people to keep coming back. Here are a few ways you can accomplish that:

Offer printable coupons for seasonal specials or monthly promotions. That way, you create value for your customers, and you encourage them to make return visits. Plus, you can do so for far less than you’d pay for a magazine or newspaper ad.